America - Niche Communications - CardXtra
CardXtra Creates Niche Market
Niche Communications is actively marketing a fast turnaround business card service following the installation of a Morgana CardXtra at its Wokingham headquarters.
Niche, which specialises in producing quality print for the estate agency and property markets on two Xerox 6060s, had previously regarded requests for business cards with mixed feelings as Director in Charge of Printing Neil Bridgland explains. “Producing business cards conventionally using a guillotine can be time consuming and, because of the number of cuts and handling, there is always a risk of something going wrong. Until we got the CardXtra, we had an unacceptable level of returns.”
Niche produces multiple runs of 250 business cards every day and with the simplicity and speed – up to 140 cards per minute – of the CardXtra, this no longer presents a problem. “There is no set-up involved” Neil Bridgland says. “We have programmed in 4 different card sizes and shapes and we just press a button to move from one to another. We have just moved premises and we had the job of producing 250 cards for each of our 26 property surveyors. With CardXtra we were able to knock out this job in just a couple of hours.”
Pic shows Neil Bridgland with Morgana CardXtra